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Magic Valley Truck Broker

Our Story

Magic Valley Truck Brokers, Inc. started as dream for Gus and Millie Blaser in Twin Falls, Idaho in 1955. Gus was driving truck and brokering loads for buddies out of phone booths. Millie started doing the paperwork and brokering for Gus at her kitchen counter while raising their three children. In 1967 the family moved to Boise, Idaho. Gus drove over a million miles for a grocery warehouse company and then started doing their dispatching. Meanwhile, Millie continued running Magic Valley Truck Brokers, Inc. supplying loads for Gus and dispatching for a major refrigerated carrier at the same time.

It took several years before they could both afford to focus on just Magic Valley. They incorporated in 1971. Then 1972 Gus joined Millie full time. In 1975 they hired 2 of their children, Debbie and Wes (Wes had been driving one of their trucks for 2 years). Wes was not happy just brokering loads on the west coast that had built the company, so he opened up the east coast, working all 48 states. Debbie helped her Mom in the accounting department. Debbie and Wes bought the business in 1996.

Over the years Magic Valley has grown with the help of family and a dedicated team, including their sister in law Dee Blaser. We had the privilege of working with her for over 30 years. Wes’ wife Tami joined our company in 1992.

Unfortunately we lost Gus in 2009 and Dee in 2006. We also lost a 20 year team member Lloyd Judd in 2005. We still have Millie who checks on us every day, asking who we are moving freight for and what we are moving. She instills in us the integrity and honesty that has made us one of the best brokerages there is for over 55 years.

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